Lady Gaga has dropped the official commercial for her new perfume 'Fame.'
In the video, Gaga emerges from a vat of black goo, most likely representative of the perfume, which has been described as “black like the soul of fame, but invisible once airborn.” The goo later pours from Gaga's lips, but we doubt that means the fragrance is edible.
She then takes to laying on a wispy cloud as several scantily-clad men climb over her naked body. Gaga promoted her perfume earlier this summer using the revealing scene in a print ad.
Still, the artistic quality of the ad can't be denied. Directed by Steven Klein, each frame looks part music video, part high fashion editorial.
The sinister tone of the ad is only egged on by her leather garb and yellow yolk collar. All in all, a typical Gaga affair.
'Fame' is set to hit shelves in September.