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Lady Gaga has been the creative director at Polaroid for exactly one year now, and, judging by its new line of products, the partnership definitely helped Polaroid establish a new direction for the company.
This year at CES Lady Gaga helped the company unveil a new line of products, including the GL20 picture-taking sunglasses, and GL10, a mobile, wireless printer that can be used to print photos directly from your mobile phone.
Despite her reputation for being wild and unpredictable, Lady Gaga did the job quite professionally, save a little trouble with her dark sunglasses which she refuses to take off. Check out the video of the presentation below.