After clicking an intriguing link to your startup's website, the first thing a customer sees is your landing page. It's the prime opportunity to introduce your business, collect an email address and make a lasting impression that leaves him curious for more.
Or it can send him running in the other direction.
If your web visitors are slipping through the cracks, your site might not necessarily need a complete overhaul. It may come down to a simple landing page redesign.
This panel of successful young entrepreneurs reveals the quick, easy changes that have made all the difference in conversion.
1. Add Logo Recognition
2. Implement User Reviews
--Jared Christopherson, Yellowhammer
3. Increase Motivation
The psychology behind both of these tactics is similar: Increasing the motivation of a user to succumb to a trigger, because either a) their friends have already done it (Facepile widget/social validation) or b) the mainstream media has endorsed it (press bar/press validation).
--Danny Boice, Speek
4. Create a Mobile-Responsive Website
I prefer to work on my own site, so I downloaded the free responsive theme and created my new page from scratch. This gave me control over my design, which works for me. There are plenty of free responsive themes out there, though, for those who aren't so hands-on.
--Jay Wu, Best Drug Rehabilitation
5. Remove Just About Everything
6. Make It Dummy-Proof
--Joseph Ricard, Tunebash Inc.
7. Use Big Images and Video
8. Get New Voiceover Talent
