We gotta stop covering all these music industry partnerships: it seems that every day the social sites strike a deal with one independent label or another...not to mention all the TV content deals that the video sites are striking almost twice daily. The latest tidbit (ok, press release) to drop into the Mashable mailbag is the news that online radio site Last.fm has struck a deal with The Orchard to stream tracks from its artists.
The Orchard, you'll remember, also struck a deal with Snocap a while back - a company that announced a deal today with more independent labels, not to mention the various partnerships with social networks to either insert the player on their pages or handle music licensing and rev share for them.
Last.fm, meanwhile, already announced deals with the likes of EMI, which in turn is a partner of video site Gotuit. EMI missed out on a stake in YouTube, but Universal Music Group, Warner Music Group and Sony BMG all got a cut. Warner has in the past cut distribution deals with YouTube, Google Video, Brightcove, DailyMotion, Muvee and...Last.fm!