Google has already won the search battle; everyone already knows it's the place for search, and it is now enjoying the fallout, consisting of late adopters, tech-shy users and others who are less likely to switch from sites they've been using for years, but they're slowly hopping to the bandwagon. And no one is leaving.
That's one way to explain Google's relentless upward trend in the search market. There are other explanations, but there's no denying the fact that everyone else is losing market share, and Google is gaining more and more of it.
comScore numbers for April show that Google has extended its lead month over month, rising from 59.8% to 61.6% in overal market share, while Yahoo, Microsoft, AOL and Ask have lost 0.9%, 0.3%, 0.2% and 0.4%, as you can see in comScore's table below.
