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Lego Click is a collaborative environment designed for inventors, artists and creative enthusiasts to share their vision about new products and toys. LEGO has also released a free iPhone app, LEGO Photo (iTunes link) that can Lego-fy your pictures.
LEGO created this excellent short film to show off the new community:
The iPhone app is pretty cool in its own right -- its effectiveness will depend on what type of shot you are using (more contrast is better), but it's neat to see your own images as LEGO blocks.
The Lego Click community itself will be closely tied with Facebook and Twitter. Selected posts with the #legoclick hashtag will appear on the website and users can offer feedback or submit their ideas using those links.