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There's a new player in the smartphone category and it's going to build up market share, brick by brick.
OK, maybe not, but LEGO has attempted to latch on to iPhone 5 fever with its own "new LEGO phone prototype."
Check Out LEGO's Smartphone Prototype
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Todd Wasserman
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Todd Wasserman
Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Register-Citizen in Torrington, Conn. Todd has freelanced for The New York Times, Business 2.0, The Hollywood Reporter and Inc, among other publications. He has also appeared on CNN, NPR, Fox Business and BBC America. In his down time, he enjoys playing racquetball and Scrabble, though not at the same time.
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