"I don't drink milk, and I never will. You asshole."
Those are the immortal words Ian Fraser "Lemmy" Kilmister utters in a new clip, filmed shortly before his death on Dec. 28 and originally intended as part of an advert for Finnish dairy company Valio, and they were improvised by the late Motörhead frontman.
The clip was created by marketing agency Hasan & Partners, who said they heard about his death during post production and altered the video to turn it into a tribute to the frontman. “This was our magical encounter with a great man and we’re honoured to share it with the world,” they said.