Upon entering levi.com, shoppers can now choose to shop socially by clicking on the "like-minded shopping starts here" sign. From there, customers can share Levi's products with their friends, "Like" them, or find "Top-Liked" products across their network. To do that, they must connect with Facebook in a simple, one-click process.
Jodi Bricker, Vice President of Digital for Levi’s Americas said, “We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s products with friends.”
Since the feature is new, you probably won't see any Likes from your friends yet. In time, however, you'll be able to shop based on the recommendations of your Facebook buddies, which -- I must admit -- really does make the experience more enjoyable.