This time, the search has been extended to the UK as well as the U.S. Interested individuals are asked to submit a short video detailing why they should be chosen for the role, which involves engaging with Levi's fan base on Facebook and Twitter on a day-to-day basis. To qualify, videos must be submitted via the retailer's Facebook Page by February 2.
From the video submissions, Levi's will select five candidates for a public voting round between February 16 and 23, which will test each candidate's ability to mobilize her personal network on her behalf. It's a clever strategy that is sure to win Levi's many more Facebook "Likes", whilst giving existing fans a hand in the selection process.
The winner will be announced on March 7 and receive a six-month paid position at Levi's San Francisco headquarters to work alongside the more permanently situated "Levi's Guy."