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Lexus is using Xbox 360 to promote its CT 200h hybrid during an all-night gaming marathon for Halo: Reach this weekend.
The sponsorship, which takes place on Saturday, December 18, includes a branded destination experience within Xbox Live where gamers can access "Darkcasting," an in-car talk show hosted by comedian Whitney Cummings. That show launched on November 4 and features interviews inside the car with social media influencers.
As part of the promo, gamers can enter to win prizes by playing Halo: Reach against other players across the country all night. Every hour from 6 p.m. to 6 a.m. PT, eight players will win 4,000 Microsoft Points, which can be used to buy Arcade games, game add-ons, movie and music downloads, and merchandise.