BERLIN -- Remember all those TVs from LG we told you about on Thursday? Add another to the list: the world's largest Ultra HD (4K) Curved OLED TV set.
Early on, it looked as though Samsung would emerge victorious in the "first and largest" battle at IFA Berlin. Its monstrous 98-inch 4K TV is still the world's largest Ultra HD TV, but LG's new 77-inch offering adds an important technology to the mix -- a curved OLED panel.
LG didn't share many technical details about the TV, but the picture is incredibly clear and vivid, just like the picture produced by the 55-inch LG 55EA9800. Those extra inches make the entire experience much more impressive.
The TV is just a concept at this stage, but we have no doubt LG will do its best to launch it before competitors catch up. The price remains unknown at this point, but the price of LG's other curved TV offering (55 inches for $14,999) may provide some context.