LG Promo Prompts Parsing of Pixels [VIDEO]

A recent online promotion for LG’s Optimus phone in Germany highlights a simple fact: 5 million is a lot.

The Pixel Hunt effort, by Vodaphone, went like this: A photo composed of 5 million pixels was displayed on a website. Consumers were asked to find 100 photos hidden within that picture. Each of the 100 photos was equal to one pixel. The winners got a 5 megapixel Optimus phone.

It took a month for consumers to click all 5 million pixels. Clearly, some tried many times since just 300,000 people visited the site. For such consumers, a pixel might not have been worth 1,000 words, but it was worth a significant portion of their time.