The creators of Lonelygirl15 have organized an in-person event for the popular video blogger, creating a multi-platform approach for fans to solve puzzles, chat with characters in a chat room at LG15's website, and inviting fans to a seminar location.
At the seminar, fans will solve a final puzzle, and attendees are featured in the current episode on LG15's website. The process behind this set-up is rather complicated, and began with an episode launched three weeks ago, where LG15 goes off with a cult-like organization called "The Order" who are suspected of killing her father. After joining their sect "The Hymn of One" and becoming brainwashed, LG15 asked her viewers to complete a survey for those interested to join the group as well. The creators of Lonelygirl15 then sent invitations to those respondents from the Los Angeles area, inviting them to a "Hymn of One" seminar.
Sound creepy enough yet? Once there, the guests were instructed to meet a man in a black suit by the tennis court in a park, where they were then directed to an undisclosed meeting place where Hymn members presented the first set of clues at a meeting. After a few more clues, the guests were pulled into an actual LG15 episode. Talk about an interactive story. A new trend? Or a gimmick for getting some publicity?
(See embedded clip below.)