LOS ANGELES -- It takes a very particular set of skills to get us interested in a movie's social-media marketing these days, and in this case, 20th Century Fox has acquired them -- on the most boring social-media site in the world.
Nothing against LinkedIn, an invaluable resource for job- and candidate-seekers alike, but it's just not where we go to pass the time thinking about Liam Neeson as ex-CIA operative Brian Mills, busting skulls and cooly brogue-ing his way through tough-guy dialogue.
But Taken 3 has indeed taken to LinkedIn, giving fans a chance to have Mills himself endorse their "particular set of skills." All you have to do is go to fox.co/Taken3LinkedIn.com and follow the page to be entered; the contest runs through Dec. 23 and the winner will be announced the week of Jan. 4.
Neeson will then record the video that the winner can use on his or her own LinkedIn profile. Ambush beatings of professional enemies not included.
Taken 3 arrives in theaters nationwide on Jan. 9.