It can be hard to get the attention of the right people for your startup at SXSW, but one marketing stunt may make it a little easier.
Life360, the communications app for families, is partnering with BMW to give as many as 10 founders the chance to pitch a well-known VC for 15 minutes, in the backseat of a BMW i3 during SXSW in Austin, Texas. The VCs include Christine Herron from Intel Capital and Ethan Kurzweil from Bessemer Ventures.