Lijit, the company that develops search applications for online publishers and publisher networks, has just closed a $7.1 million Series C round of financing, led by Foundry Group. Existing investors Boulder Ventures and Colorado Fund I, managed by High Country Venture, have also participated in this round. Lijit has now raised more than $10 million in total, following an earlier round last year.
Lijit offers social search widgets for individual blogs or online publishing networks seeking additional traffic and recommendations. Through connecting one's social media content (and beyond) across the Web, Lijit can create a well-linked stream of collective of products that allows site visitors and readers to extend their relevant experience based on topics of interest and in turn generate more traffic and revenue for the publisher.