Fans of the adorable characters from Line will be over the moon to know that the chat app has teamed up with Korean cosmetics brand Missha to launch an extensive range of makeup and skincare products.
This limited edition collection is available now and features Brown, Cony, Sally, Moon and Leonard's mugs on Missha's signature products such as its cushion compacts, mascara and lipstick. Missha has extended the brand collab across its product lines, from facial cleansers to nail stickers, eyeshadow palettes and hand creams.
However, you might want to call in some favours because products from the Missha X Line Friends collection are only available for purchase in Missha stores in South Korea. Otherwise, you might have to turn to eBay.
The Line Friends characters, seen in Line's sticker packs in the app, have won a broad fanbase in Asia. Think of them as Korea's answer to Japan's Hello Kitty, appealing to both young and older fans, who have rushed to collect Line merchandise whenever they've been released. Line's pop-up stores in recent years in Seoul, Chengdu, Tokyo, Singapore and New York City, enjoyed snaking queues as well.
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This is not Line's first collaboration with a cosmetics brand. In December last year, to mark the one-year anniversary of their Harajuku, Tokyo store, Line partnered up with French skincare brand L'Occitane to release a limited edition range of the latter's best-selling shea butter moisturiser bearing Brown, Cony and Sally's faces.
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