LinkedIn is well established as a professional networking site, and if you play your cards right, you can leverage this online community to get the word out about your company, product or particular brand. But LinkedIn is now taking things a step further by allowing individual users on LinkedIn to purchase and publish ads directly on the site.
Called LinkedIn DirectAds, this new product is designed specifically for users who would like a direct channel for marketing their business, product or service to other LinkedIn users. You can purchase text advertising through LinkedIn’s sales team, and purchase ad space based on your targeting and budget parameters. Specify the audience that will see your text ad (there are 7 different options for this), and create your own message to be distributed across your target demographic on LinkedIn.
