LinkedIn Refreshes Polls Feature, Adds More Business Analytics

 By 
Ben Parr
 on 
LinkedIn Refreshes Polls Feature, Adds More Business Analytics

LinkedIn has completely revamped its Polls feature with a slew of new sharing tools and business analytics for breaking down results.

LinkedIn Polls is just like any other polling service: You ask a question, add the potential responses (up to five) and choose how long it will run. Once you do that, you can share it out via your social networks or embed it on your website to gain maximum voting power.

It's not the ability to poll your audience that makes LinkedIn Polls useful, though -- frankly, it has far fewer features than market leader Polldaddy. It's the analytics that makes it potentially useful. Because it's linked to LinkedIn, you can break down voting by age, gender or seniority. There's a benefit to knowing how an executive responds to a poll question or what answer females select the most.

Frankly, most of the Mashable team wasn't even aware LinkedIn had a polling feature in the first place, but it's nice to see LinkedIn giving it some renewed attention. LinkedIn's polling feature can never replace more feature-rich polling applications, but for most professionals, it's more than enough to get the job done.

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