From 3 p.m. to 6 p.m. ESTime daily, 10 Friskies's felines will be doing what they do best for the amusement of Facebook users everywhere. Humans get to play, too: In addition to activating three toys (you'll need to wait in a queue to use them), you can switch cameras and zoom in and out. The best videos from the venture will also be stored on YouTube for viewing in the off hours. Certified Animal Behavior Consultant and cat behavior expert Pam Johnson-Bennett worked with Friskies to help recommend design themes and elements for the program, called the Friskies Plus Playhouse.
If you develop a special affinity for one of the felines, you can adopt them as well. The cats are part of the MeoowzResQ network of foster cats available for adoption. MeoowzResQ is a non-profit cat rescue and adoption organization in Orange County, Calif.
The new app shows what lengths previously low-profile brands like Friskies have to go to these days to create social media chatter. In 2009, for instance, the brand introduced The Scratchington Post, a forum for cat videos, and introduced a sculpture of a cat made of cheese at SXSW.