The Livestream for Facebook application works in conjunction with the Livestream Podcaster software for PC and Mac and gives Page owners the ability to stream live to their Facebook Page with a single click. The application is also fully customizable, supports Facebook chat and has features baked in that encourage Page visitors to share activity on their walls.
While live streaming services like Ustream and Justin.tv have been around for years, they've remained relatively niche in nature and have yet to really break outside the tech and entertainment bubbles. Before today, brands could work with these services to build custom live streaming video experiences into their Pages, but for a cost. Facebook, for instance, partnered with Livestream to power its Facebook Live channel.
Livestream's do-it-yourself Facebook application for streaming video will no doubt help to popularize the live streaming movement for brands and businesses, especially given that the application is free to use, easy to install and works within Facebook's familiar (and often viral) confines.
The application is now available through Livestream or Appbistro.
