LivingSocial, Groupon's largest and most prominent competitor, has launched a new daily deal across its entire network to raise money for relief efforts in Japan.
The offer is $5 for a $10 donation to the American Red Cross's Japan Earthquake & Pacific Tsunami fund. For every $5 donation the Red Cross receives through LivingSocial, the daily deals company has pledged to make a matching donation.
With more than 13 hours remaining before the deal expires, LivingSocial's users have donated more than $1 million, meaning that the American Red Cross is guaranteed another million in a matching donation from LivingSocial. It took less than 13 hours for users to raise the first million though, so we expect the final donation number to be much, much bigger.