![Checking In Is the Least Popular Smartphone Activity [STUDY]](https://helios-i.mashable.com/imagery/archives/06Yji6DXzRZHUOabV6NzaiV/hero-image.fill.size_1248x702.v1647020219.jpg)
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The relatively shallow market penetration of checkin services is not surprising. In November, Pew released survey results showing 4% of online adults use location-based services and only 1% use these services on a given day.
Even though the new study focused exclusively on mobile checkins, as opposed to including online checkins that may occur without a mobile device, the percentage of users didn't jump. Five percent of mobile owners (including smartphone owners) say they check in.
Checkin services are not mainstream, but does that make them all hype? Or could there be a twist -- like location-based gaming -- that could win them a spot on the average smartphone?
Let us know what you think in the comments.