A killer logo design is clever, but subtle. From FedEx's famous purple-and-orange logo to NBC's colorful peacock, successful branding often features clever hidden messages within minimalist designs.
And while the price to create a trademark symbol varies between companies (Nike famously paid only $35 for its iconic "swoosh"), designs that cleverly convey a brand's identity is at the core of every great logo.
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Oomph analyzed 40 logos with hidden messages that reveal key details about brand histories, products and motives.
Credit: Oomph