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LookSmart, the online advertising company, has enlisted Blinkx to power its video search results for FindArticles, LookSmart's biggest consumer site. FindArticles is hoping to increase their viewership as well as give visitors a reason to stick around on the site for longer periods of time. FindArticles reported over 17.6 million unique visitors in November 2006. For Blinkx, the deal means more ad revenue splits for the video search company.
Blinkx has been striking plenty of deals over the past few months, including Sproose and NBX. Having video results show along with text results is always a benefit, so we applaud LookSmart for adding value to their service. It would be nice though, to see more than two video search results. Why not add more, if the end goal is truly to keep visitors around longer? Perhaps it's because all of Blinkx search results redirect you to their site.