Futile attempts to find the perfect gift can turn you into a grinch, swearing off holiday festivities forever.
If you're on the hunt for a present that's unique, meaningful, and will be treasured for years to come, Loquet London can stop your grumbling and hum bug attitude.
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The luxury jewelry brand, founded by Sheherazade Goldsmith and Laura Bailey, captures the sentiment of antique lockets in a contemporary way.
Keepsake charms like Zodiac signs, birthstone gems, and diamond studded letters are inserted into the glass pendants for a personalized touch. Fine jewelry lockets range from $453 to $10,284. The charms, which are sold separately, range from $37 to $786 depending on the precious metal and gem stones.
After introducing bold handmade chain bracelets with collectible charms and mix-and-match stud earrings, Goldsmith and Bailey were looking for a unique way to celebrate the collections.
The ladies enlisted the help of Goldsmith's boyfriend, Alfonso Cuaron, known for his directorial work on movies like Gravity and Harry Potter. A few tequila-fueled brainstorms later, they decided to produce a short film that captured Loquet London's warm and carefree ethos.
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The team gathered English models and actresses who are also friends of the brand, to create an eclectic music video and Cuaron's first fashion film.
Comparing this project to his blockbuster movies, Cuaron said in a statement, "What was a big surprise is that the editing process turned out to be one of the most challenging of my career."
The final product joyfully depicts Loquet London's voice and spirit of the season. It also inspires viewers to shop and check a few names off of their holiday wish lists.