Louis Vuitton has added an interactive, step-by-step tutorial to instruct website visitors in the "art of packing."
The web app outlines the basics -- place heavy items at the bottom, wrap shoes in felt bags -- as well as some of the more nuanced points of packing a suitcase or travel bag.
To reduce creasing on a jacket, for instance, LV recommends you button it up, unfold the collar and wrap it around two other garments.
The tutorial invites visitors to pack three different pieces of LV luggage in total -- a trunk, a rolling suitcase and a travel bag -- entirely with LV-branded clothing and accessories. Users can click on individual garments to get more specific instructions on how to fold them.
The app is polished and persuasive, and contains no callouts to purchase the items featured therein.
The only drawback? It was developed in Flash. So users who attempt to visit the app on their iPhone or iPad devices will be redirected to the homepage.