Louis Vuitton, which has already utilized Foursquare for location-based marketing efforts in the U.S. and UK, is launching a similar experiment in Beijing.
The luxury manufacturer has partnered with Chinese checkin service Jiepang for its travel exhibition at the National Museum of China. Those who check in to the exhibition using Jiepang's mobile app between June 9 and August 30 will receive a branded virtual badge, and can also peruse Louis Vuitton's profile page for tips and information about the brand and conceptual design.
It's an experimental move for the fashion brand, given that location-based services are have only just sprung up in China, about two years after similar services became popular in the West, as research from IHS iSuppli indicates.