Budweiser used a series of neon animations on Twitter to slowly announce the Philadelphia lineup for its bi-coastal Made in America music festival on Thursday.
Festival co-founder Jay Z handpicked Kanye West, Kings of Leon, Tiesto and The National to headline the two-day event on Aug. 30-31 at Philly's Benjamin Franklin Parkway.
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Joining those acts will be Steve Aoki, Pharrell Williams, J. Cole, Girl Tak, Spoon, Chromeo, City and Colour, Grimes, AWOLNATION, R3HAB, Gareth Emery, De La Soul, Baauer, Tommy Trash, Mayer Hawthorne, Kongos, 3LAU, The Neighborhood, Danny Brown, YG, Holy Ghost, Penguin Prison, Destructo, Bleachers, DJ Cassidy, Cherub, Will Sparks, Young & Sick, Vacationer, Cut Snake and Kaneholler.
The Los Angeles lineup will be revealed at 3 p.m. ET on Budweiser's Twitter account with similar in-tweet animations (a new function for brands).
Here's Budweiser's Philly announcements on Twitter, although the animations are more easily seen on twitter.com:
Yeezy hits Philly. @kanyewest headlines the @Budweiser #MadeInAmerica Music Festival. https://t.co/POVifNPmvD— Budweiser (@Budweiser) May 22, 2014
Kings earn crowns in Philly. @KingsofLeon hits the @Budweiser #MadeInAmerica Music Festival. https://t.co/kEdcfp0cZL— Budweiser (@Budweiser) May 22, 2014
Ready for the festival in Philly. @tiesto plays the @Budweiser #MadeInAmerica Music Festival. https://t.co/DdYLQDXtvK— Budweiser (@Budweiser) May 22, 2014
Philly goes National. Catch @The_National at the @Budweiser #MadeInAmerica music Festival. https://t.co/QsVw4XzEtN— Budweiser (@Budweiser) May 22, 2014
Philly round 2. @Budweiser #MadeInAmericahttps://t.co/pIriT6KbpP— Budweiser (@Budweiser) May 22, 2014
Lineup drop starts now. Philly round 1. @Budweiser #MadeInAmericahttps://t.co/wA7iN6rq4N— Budweiser (@Budweiser) May 22, 2014