Madonna tried to premiere her "Ghosttown" music video on live-streaming app Meerkat on Tuesday -- at a time when many other musicians are instead using rival Twitter app Periscope -- but the Meerkat stream failed and disappointed her fans.
The video, which Madonna teased on Tidal on Monday, was supposed to premiere at 10 a.m. PT; however, many fans only saw an error message or nothing at all.
#Meerkat + #Madonna = #FAIL— Jeti Dornan (@jetison) April 7, 2015
what a big ass fail Madonna and Meerkat..., You Tube like always fuck tidal fuck meerkat,(thanks god I'm not even a fan,I would b pissed AF)— Señorita Haughton (@RaquelleDC3) April 7, 2015
Cool Madonna Meerkat stream pic.twitter.com/vXjWBxnKHK— Ben Popper (@benpopper) April 7, 2015
I'm on Meerkat for the Madonna video premiere. It's a #Ghosttown.— Stefan Mreczko (@stefanmreczko) April 7, 2015
Of course Madonna's Meerkat premiere isn't working.— Alim (@alimkheraj) April 7, 2015
This Meerkat / Madonna / Ghosttown thing is similar to a Madonna show, you're expecting it to start at a certain time but is invariably late— LOИDOИLAUREИCE (@LondonLaurence) April 7, 2015
@Madonna I feel very #disappointed about #Goshttown on #meerkat , I was waiting for the video and It never happened.— justin natividad (@acidrokc) April 7, 2015
Meerkat's community director Ryan Cooley told Mashable "nothing crashed," though.
@BAHjournalist nothing crashed, scalability is rock solid :) we'll just have to contain our excitement until tomorrow :-)— Ryan Cooley (@ryanpcooley) April 7, 2015
The latest update from Madonna is that the video will arrive on Wednesday.
In 18 hours: Just one more day until the mad mad world premiere of the new video for "Ghosttown". #meerkat http://t.co/D8kms3uT4P— Madonna (@Madonna) April 7, 2015
The full video will eventually make its way onto Tidal, Jay Z's new artist-owned streaming service of which Madonna is a stakeholder. The video also will pop up on YouTube, where music videos traditionally debut. Here's a sneak peek:
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));"When it all falls, When it all falls down, I'll be your fire when the lights go out..." Join us on Meerkat (http://mrk.tv/1HNKsng) at 10am PST tomorrow for the world premiere of the full #Ghosttown video!! Also, visit TIDAL.com tomorrow for some exclusive behind the scenes footage!Posted by Madonna on Tuesday, April 7, 2015
Meerkat is the latest service -- behind Facebook, Twitter, Shazam and Snapchat -- to tackle music video debuts, as musicians and labels are exploring new ways to distribute music in the age of streaming, downloads and YouTube.
These apps and social networks typically secure 24 hours of exclusivity for each video.
In February, Madonna debuted "Living for Love" on Snapchat's Discover tab, a feature that transformed the ephemeral messaging app into a more robust media platform.
Madonna this year also used the Grindr app to promote her Rebel Heart album.
Twitter has premiered music videos in tweets from Michael Jackson ("A Place With No Name"), Jennifer Lopez ("Booty"), Carrie Underwood ("Something in the Water") and more.
Meanwhile, Facebook has debuted videos from such artists as Alicia Keys ("We Are Here"), Ed Sheeran ("Sing"), Jay Z ("Holy Grail") and Bruno Mars ("Gorilla").
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