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The promotion, called the Smirnoff Nightlife Exchange Project, asks fans from around the world to share their nightlife experiences on the brand's Facebook Page. The campaign, created by ad agency JWT, will include an event on November 12 in which 50 parties will happen simultaneously.
Madonna will be attending one of the parties where dancers will compete in front of her. The winner of that dance-off may be chosen as a dancer for Madonna's next tour. Smirnoff will take submissions for that contest from August 17 through October 10. To enter, dancers have to submit a 60-second video of themselves. Details are available at Smirnoff.com.