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Social gaming juggernaut Zynga has announced Mafia Wars 2, the sequel to its popular gangster Facebook game.
The game, which Zynga will only say is "coming soon," takes the game mechanics that made Mafia Wars one of Zynga's first big hits and overhauls it with 3D graphics, a new storyline and a new tagline: “Being bad never felt so good."
The original Mafia Wars, set in New York City and other cities around the world, lets users create a criminal empire by beating up other players, doing jobs to earn cash, recruiting other players and earning experience. The text-based game, which launched in 2008, had more than 40 million active users at its peak, but now has just more than 5 million monthly active users.
Zynga has done some crazy things to promote the game. For instance, in 2010, Snoop Dogg blew up a truck on live video. Zynga also paid an agency to plant fake $25,000 bills on the sidewalks of San Francisco, an act that angered San Francisco City Hall.