On April 18 at 8:30 p.m. EDT, the General Motors brand plans to simultaneously reveal the new model at the Shanghai Auto Show and on Chevrolet's Facebook Page. The reveal will also be streamed to iPads and iPhones.
During the introduction, Chevrolet is directing consumers to ask questions about the car via Twitter using the hashtag #MalibuReveal. Members of the Chevy team will be on hand to answer those queries. Chevy is also offering a sneak peak at the redesigned Malibu on its website today.
The effort is just the latest social media outreach campaign for GM, which hired New York agency Big Fuel to handle all its social media marketing late last year. Since then, GM and Big Fuel have dabbled in location-based services for a Buick promotion and pre-released its Super Bowl spots on Facebook and YouTube before the big game.