The official Twitter account was launched on December 19 and will actively tweet parking updates and route suggestions to help shoppers avoid congestion. Tweets will be ongoing — at a rate of one tweet per hour from 9:30 a.m. to 5:30 p.m. — through January 1, 2010.
Of course the updates — especially SMS notifications — will come in handy as Minnesota shoppers head out to the mall today and tomorrow to cram in down-to-the-wire holiday gift romps.
If you're concerned about drivers using their phones to follow along, Bridget Jewell, a PR coordinator for the initiative, tells CNN "she feels the mall is providing a valuable service, it's doing its best to discourage texting while driving. People rarely shop alone during the holidays, she said, so having a passenger check Twitter or taking a peek before leaving for mall is preferable."
We think it's simple and smart, and we hope to see more malls adopt similar practices next holiday season.
