Mario Batali's New App Turns Food Photography Into Philanthropy

 By 
Zoe Fox
 on 
Mario Batali's New App Turns Food Photography Into Philanthropy

Are you guilty of snapping pics of your tastiest meals? Now you can give back when you whip out your smartphone at the dinner table.

Celebrity chef Mario Batali has teamed up with non-profit The Lunchbox Fund to launch Feedie, a philanthropic app for foodies.

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Each time you take a picture of your food at a participating restaurant using Feedie, the restaurant makes an instant donation equivalent to one meal to The Lunchbox Fund. The non-profit provides daily meals for at-risk South African schoolchildren, many of whom have been orphaned because of HIV/AIDS.

When you open Feedie, you can locate nearby restaurants using the app. So far, those restaurants are just in New York, but include some of the city's most esteemed eateries, such as La Esquina, Whitehall, Del Posto, The Lamb’s Club and The Spotted Pig. Other features include the ability to share photos and favorite restaurants with other Feedie users as well as other social networks like Facebook and Twitter.

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According to a Nielsen study, 66% of Americans eat out at least once per week, spending $1.7 billion each day. Feedie hopes it will be able to grab a small piece of that market for charity.

Would you use this app while dining? Let us know in the comments.

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