Mark Cuban's YouTube Love Affair Continues

 By 
Pete Cashmore
 on 
Mark Cuban's YouTube Love Affair Continues
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Face it Mark: you love YouTube. Why else would you spend so much time obsessing over it? ;)

The ongoing saga of the tech entrepreneur versus YouTube first started getting coverage when Cuban said that anyone who bought YouTube would be a "moron" - Google stepped up to be that moron for a price of $1.6 billion. Then, when Cuban said he was interested in buying an LA media company that was suing YouTube, he said it wasn't personal.

Clearly, it is personal. Today Magnolia Pictures, an independent film studio owned by Cuban, has subpoenaed Google to reveal the identities of users who uploaded Magnolia's copyrighted videos to Google Video and YouTube. One of the videos includes a 20-minute portion of the documentary "Enron: The Smartest Guys in the Room", says Google Watch. It's the second subpoena filed by Magnolia Pictures against YouTube so far. Cuban says he's on a crusade against piracy - and perhaps he's even convinced himself of that - but we know of plenty of entrepreneurs who obscure their own motivations behind the banner of noble, worldly causes.

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