Stewart's company, Martha Stewart Living Omnimedia, is looking for new outlets for Stewart's daytime show now that her contract with the Hallmark Channel is coming to an end. The New York Times reported that the channel did not wish to renew the series, which runs its last episode in May, because of low ratings and high studio costs.
Martha Stewart Living Omnimedia President and COO Lisa Gersh, who joined Stewart on stage, said that the company is now considering all of the places Stewart's programming could live beyond TV. MSLO is already distributing video through marthastewart.com, its mobile apps and on online video platforms like YouTube.
Because Stewart has a robust ecommerce business -- one that spans books, magazines, office supplies and even pet furniture -- it's possible Stewart could forgo TV in favor of a profitable web series supported by a mix of online advertising and ecommerce.
"Is a web-only presence really sustainable?" AllThingsD's Walt Mossberg asked.