The magazine writes:
"Just like social media itself, Mashable.com seems to have surfaced out of nowhere: Pete Cashmore was a web technology consultant from Scotland who wanted to launch a cool website. He started chronicling his trials on a blog and unintentionally launched what is now one of the web's most popular sites focused on web 2.0 and social media news.
Revenue comes from a job board, educational events and conferences, as well as advertising and sponsorship. And of course Mashable takes its own advice, employing social media to boost its following. @Mashable has 1.5 million followers and is consistently the most retweeted member on Twitter.
More Mashable in the Media
Other recent Mashable media coverage includes:
1. Bill Cosby’s Mashable Bet Makes The New York Times
2. Mashable’s Ben Parr Gives Facebook Privacy Tips on CNN [VIDEO]
3. Mashable’s #openwebawards on BBC Radio 5 Live [Interview]
4. Mashable’s Pete Cashmore Named a 2009 “Ultimate Game Changer” by HuffPost
5. Pete Cashmore Talks Windows 7 and Hulu on CNN Live [VIDEO]
6. Pete Cashmore Discusses YouTube’s Greatest Hits on Nightline [Video]
7. Bloomberg Interviews Mashable CEO Pete Cashmore About Social Media [VIDEO]
8. CNN Gives Tips on Trustworthy Tweeting with Mashable’s Ben Parr [VIDEO]