The Ice Bucket Challenge has exploded online as a viral phenomenon, prompting new interest and attention towards the ALS disease.
ALS, also known as “Lou Gehrig’s Disease,” is a muscular degenerative disorder that affects the muscle neurons of the body. Eventually, it leads to paralysis, vital organ failure and, in some cases, death.
Since the Ice Bucket Challenge has gone viral, the ALS Association has received over $14 million in donations -- a huge boost from the $1.7 million in donations during the same time period last year.
We take an in-depth look at both the disease and the social media campaign in the newest episode of our Mashable Explains series. Subscribe to our channel on Youtube to catch more videos like this.
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