The trends forecasted at Mashable's Media Summit can be summed up in three words: mobile, social and native. As digital media moves from the desktop to the mobile device, new media organizations are hard-pressed to keep up with the trends and to engage audiences in increasingly more innovative ways.
Traditional organizations like NPR, Hearst Magazines and PBS spoke in the same forum as new-media trailblazers like Reddit, LinkedIn and Tumblr. Speakers discussed the challenges they face, including building a digital community while moving to monetize a brand. The event also asked how social media is influencing the world outside of the digital sphere, with one talk discussing how Twitter influenced the 2012 presidential election.
Check out our Storify coverage of the Media Summit below, and find even more coverage of the event here. What were the best insights you took away from the Media Summit?
[View the story "Mashable #MediaSummit 2012" on Storify]
Photo by Erica Gannett