Just like social networks, the program has exploded in the past year and is expected to be the biggest, most diverse Social Media Week since the event was first held in 2009. Panel topics will cover everything from the new age of marketing and advertising to the rise of social good and interactive entertainment.
Mashable staff will be there in full force, reporting, attending and presenting at a variety of panels in both New York and San Francisco throughout the week. Here's a look at the panels we'll be participating in as well as a few we have our eye on. Hope to see you there!
Mashable at New York Social Media Week
Tuesday, Feb. 8
Publishers as Technologists, Hosted by JWT (Adam Ostrow, Editor-in-Chief)
The First 10,000 People Are Everything, Lucky Fashion and Beauty Blogger (FABB) Conference (Lauren Indvik, Associate Business & Marketing Editor)
The Emerging Skills of Tomorrow's Journalist, Hosted by Mashable (Vadim Lavrusik, Community Manager)
Wednesday Feb. 9
Making Use of Facebook Data: Leveraging The Social Graph For Business, Hosted by Pixable, The Hotlist & Social Amp (Sarah Kessler, Startups Reporter)
Thursday Feb. 10
Tips to Build Brand Relationships Amidst the Social Media Clutter, Hosted by MTV & Text 100 (Brenna Ehrlich, Associate Media & Entertainment Editor)
National Brand Voices and Hyperlocal Audiences: What is Engagement? Hosted by Engage121 (Meghan Peters, Community Assistant)
Guided by Voices...The Changing Face of Music Discovery, Hosted by Spin Media (Brenna Ehrlich, Associate Media & Entertainment Editor)
Friday, Feb. 11
Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JWT (Todd Wasserman, Business & Marketing Editor)
Mashable at San Francisco Social Media Week
Tuesday, Feb. 8
When Social and Digital Meet: What have we learned, what works and what's next? Hosted by Mekanism SF (Jolie O'Dell, Social Media & Tech Reporter)
Other Social Media Week Events to Watch
New York
Beyond Blogspot: New Venues and Opportunities for Authors to Get the Word Out, Hosted by Little Brown Books
Effectively Managing Online Community, Hosted by #CMmeetup
Innovation Showcase: Social Media for Higher Education, Hosted by McGraw Hill Education/GradeGuru
Pay Attention! Social Listening Done Right, Hosted by JWT
Future of Science News Reporting, Hosted by Edelman
Social Good for All, Hosted by SapientNitro
Evolving Influence Fashion Blogger Conference, Hosted by Independent Fashion Bloggers and Mac & Milk Studios
San Francisco
A Discussion on Location-Based Social Apps, Hosted by SimpleGeo
CoTweet Conversation Series, Hosted by ExactTarget Social Media Lab
Following Social Media Week Events Online
Not in one of Social Media Week's nine locations? No worries. KickApps has created Facebook pages for each city hosting Social Media Week events. You'll find photos, livestreams, real-time conversations and more. You can also track tweets from across the globe by searching hashtag #smw11 on Twitter.
To keep tabs on Mashable's NextUp NYC event, follow the hashtag #jmash starting at 6:30 p.m. ET on Tuesday, Feb. 8. You can RSVP on our Facebook event page.