This week's biggest social media news so far has been the launch of Twitter's ad platform. Now that Twitter's business model has been revealed, we can finally ask: will it actually turn Twitter into a cash cow?
Yesterday, our Editor-in-Chief Adam Ostrow sat down with the FOX Business Channel to answer that very question. He discussed the look and feel of Promoted Tweets, how they work, and whether he thought it would provide Twitter with the business model it needs to grow as a company. Check out the embedded video above for the entire segment.
Today, we will be learning more about Twitter's ad platform at Chirp, Twitter's developer conference, in San Francisco. Stay tuned to Mashable for breaking news from Twitter's conference.