What makes a digital marketing campaign successful?
As a consumer, it's very easy to differentiate between the brands that hit the bullseye and the others that flounder and flop. There has to be a balance between quality and creativity, innovative use of media, engagement, strategy and effectiveness of the message.
But as a creator of a campaign? Where does one start?
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Join us Wednesday, October 28 at 2 p.m. ET / 11 a.m. PT for a special #Mashies Twitter chat. We'll be discussing how your business or agency can achieve digital marketing success.
Joining us will be: Alex Amado, VP of experience marketing at Adobe; Cammie Croft, deputy executive director of Amnesty International; David Berkowitz, chief marketing officer of MRY; Ellyn Fisher, senior VP public relations & social media for The Advertising Council; Gillea Allison, marketing director of Blue State Digital; Jason Musante, managing director & group executive creative director of Havas Worldwide; Neville Doyle, digital planning director of Colenso BBDO; Rodolfo Salazar, CEO of Ideaworks International; and Susan Lindner, CEO & founder of Emerging Media.
Follow @MashBusiness and join in the chat using the hashtag #Mashies. We look forward to hearing your questions.