Digital and social media have profoundly transformed the marketing industry over the past years. With new tools like Snapchat, custom apps and real-time data, marketers have the opportunity to connect with their audiences in entirely new ways.
Agencies and brands are rising to the occasion. We’re honoring the campaigns on the forefront of the digital revolution with the Mashies, Mashable’s digital marketing and advertising awards program.
Our judges were wowed by the caliber of creativity in the entries of the 2014 Mashies program. Although we can’t reveal the winners until the awards ceremony, we’re pleased to announce the finalists today.
Tickets are now on sale for the awards ceremony on Nov. 4 at Gotham Hall! Join us as we celebrate the brands and agencies on the forefront of digital marketing.
For more information on the Mashies, follow @MashableEvents on Twitter and Vine.
Sponsorship opportunities are available. Please email [email protected] for more information.
Best Public Service Announcement
360i for #MAMMING
BBDO New York and AT&T for It Can Wait Integrated Campaign
BBDO New York and Autism Speaks for Lifetime of Difference
Big Block Live for Save the Children – The Most Important “Sexy” Model Video Ever
Purpose for Scenes from Everytown: 4:08 pm
Best Use of Vine
Deep Focus and Tombstone for Bites of Fright
GE for BEST BRAND ON VINE
MRY and Visa for Everywhere You Want to Be Olympics Campaign
Target for #unPOPtheBox
We Are Social and Evian for Amazing Baby Rescue Me
Best Use of Instagram
Causebrands and Cotopaxi for Questival
Havas Worldwide Chicago for Havas Chi Internship Draft
Razorfish and Mercedes-Benz for Take the Wheel
VH1 for Love & Instagram: #CheckYoSelfie
Wieden+Kennedy New York and Heineken for Crack the US Open
Best Viral Video
CP+B and A.1 for A.1 New Friend Requests
Creative Artists Agency and Chipotle for The Scarecrow
Deep Focus and Lay’s® for Lay’s® Do Us A Flavor
Don’t Panic London/UNIT9 and Save the Children UK for Most Shocking Second a Day
Leo Burnett Toronto and Always for Always, Like a Girl
Best Facebook Campaign
Attention and Dunkin’ Donuts for Global Donut Day
Colenso BBDO and Burger King for Motel Burger King
MRY and Listerine for Power to Your Mouth
McCann-Starcom and Coca-Cola Italia for #DilloConUnaCanzone & Coca-Cola Summer Festival
Wenderfalck and MTV for Match Machine
Best Use of Snapchat
Association of Surfing Professionals for ASP Surf + Snap: Digital Autographs
GrubHub Inc. for GrubHub Snapchat
Huge and Audi for Audi Takes Snapchat by Storm on Super Bowl Sunday
Rethink for Memory Project
Wieden + Kennedy New York and Heineken for Snapwho?
Best Branded Twitter Account
BTC Revolutions and Applebee’s for How Do You Like Them #FanApples
Cavalry and Smith and Forge for @SmithandForge: 19th Century Perspective
Delta Air Lines for Delta Presents: Prepare for Laughter
Guitar Center for Guitar Center Twitter
Publicis Kaplan Thaler and ZzzQuil for ZzzQuil Twitter
Best Interactive Ad Execution
CP+B and Domino’s for Domino’s Live
Digitas and Motorola for Moto X Interactive Print
Interlude and Sony for Like a Rolling Stone – Interactive Music Video
Rapt Media and Ogilvy for Philips Designed to Play
Razorfish Germany and Audi for The Perfect Day
Best YouTube Brand Channel
Fullscreen and GE for GE Reports
Great Works and Absolut for Absolut Drinks In Motion
PBS Digital Studios
Razorfish London and Unilever for All Things Hair
Weber Shandwick and Milk Processor Education Program for Chocolate Milk: From the Gridiron to IRONMAN
Best Twitter Campaign
DDB New Zealand and SKY New Zealand for Bring Down the King
Edelman Digital and Samsung Mobile US for Samsung Keeps the #PowerOn for Galaxy Owners at SXSW 2014
HCL Technologies for #CoolestInterviewEver
NBC and Telescope Inc. for #VoiceSave for NBC’s “The Voice”
We Are Social and Adidas for Brazuca
Best Social Media Campaign
BBDO Colenso and Burger King for Motel King
BBDO New York and AT&T for @SummerBreak
Deep Focus and Tombstone for Tombstone Bites of Fright
iProspect and Chevy for Chevy and the American Cancer Society Paint Social Media Purple
Zocalo Group and Nestle Coffee-mate for Stirring Up Love “Outside the Cup”
Best Real-Time Marketing
Allen & Gerritsen and Dietz & Watson for Laser Ham
DDB New Zealand and SKY New Zealand for Bring Down the King
Grow, Wieden+Kennedy, and Google Creative Partnerships for Nike Phenomenal Shot
MRY and Listerine for Listerine “Power to Your Mouth”
Taylor Strategy and Taco Bell for Taco Bell President’s Reddit AMA during Taco Bell Breakfast Launch
Best Interactive Audio
BBDO Colenso and Pedigree for KPFM
Edelman Digital for Call of Duty: Advanced Warfare Kevin Spacey Reveal
Epiphany and Amplifon for Amplifon: Sounds of Street View
Best Branded App
2Mobile and Caixa Insurance for #transitoaovivo
Comedy Central with Isobar for Comedy Central App
Glasses.com for Glasses.com Virtual Try-On App
Web Reservation International – Hostelworld.com for Hostelworld iPad App
WWE for The WWE App
Best Branded Facebook Page
Cookie Jar for Airtel Buzz
Iris for Team Messi
Publicis Kaplan Thaler for ZzzQuil
Resource for Sherwin-Williams
USA Network for Chrisley Knows Best
Best Native Advertising Campaign
Creative Arts Agency and Chipotle for The Scarecrow
Causebrands and Cotopaxi for Cotopaxi Questival
Kik Interactive and Funny or Die for Funny or Die Promoted Chats
M&C Saatchi for GOWEST (Become Cyber Spy for Equality)
Razorfish and Mercedes-Benz for Take the Wheel
Best Product Placement
Causebrands and Cotopaxi for Cotopaxi Questival
The Integer Group for Pringles Flavor Slam at Walmart
REVOLT Media and TV LLC for FIAT 500 REVOLT Nation
WhoSay and Canon for #BringIt
Weber Shandwick and Unilever for All Things Hair
Best International Digital Campaign
DDB New Zealand for Bring Down the King
HCL Technologies for #CoolestInterviewEver
M&C Saatchi for GOWEST (Become a Cyber Spy for Equality)
Razorfish London for All Things Hair
Rethink for Luge
Best Branded Game
Colenso BBDO for V Robbers
Creative Artists Agency for The Scarecrow
The Integer Group for Pringles Flavor Slam at Walmart
TBWA/Paris for The Most Serious Game Ever
Wieden+Kennedy and Coca-Cola for AHH
Best Use of Tumblr
Erwin Penland for Denny’s Tumblr Account
Firstborn for Keds Bravehearts
Iris Worldwide for Rimmel London - Retro Glam
McGarryBowen with Kraft for Miracle Whip Tumblr
WGSN for WGSN on Tumblr