Twenty such seats will be scattered around New York City starting Monday. Fans who find the seats and scan a QR Code will be checked in to Facebook Places. Once a fan checks in, they make themselves eligible to win VIP tickets to a 2011 Yankee game in MasterCard’s exclusive Batter’s Eye Café.
The program will challenge fans to find the seats -- which sport names like Doubleheader, Chin Music and Triple Play -- around the city. The chairs will be placed at locations like Katz's Deli, Murray's Bagels, Junior's and the New York Stock Exchange. The program runs all month.
The initiative, created by digital marketing agency R/GA, is part of the larger MasterCard Priceless New York program, which aims to differentiate MasterCard by offering consumers one-of-a-kind experiences. New York is the first city spotlighted in the MasterCard Priceless Cities program.