Give a man a cupcake and he is happy for a day. But show a man where he can get his cupcakes, and he is happy for life. Magnolia Bakery is one of those iconic New York establishments that needs no introduction. But fame from a cameo on Sex and the City and word-of-mouth buzz around the brick-and-mortar cupcakery isn't enough to stay on top in an ever-more-digital world. Magnolia is bridging the online and offline experience and making commerce seamless, leveraging mobile devices and location information. Nearly 6 in 10 American adults are smartphone owners, and smartphones have become integral to the shopping experience -- by 2015, consumers will spend about $119 billion on goods and services bought via their mobile phones. Watch the video above to see how Magnolia Bakery is working to increase its digital footprint and drive sales with existing and potential customers. We hope you're not hungry, because this video is chock-full of cupcakes and other delicious treats.
Credit: Shiny Things