A British man's comedic rant on a sanitary napkin company's Facebook page went wildly viral Tuesday, gathering almost 40,000 likes in 20 hours.
Apparently, Richard Neill watched a number of Bodyform Maxi Pads commercials as a boy, noticing they often depicted active women having the time of their lives during their period, and was disappointed when he found out the truth:
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The post's popularity dwarfs that of Bodyform's own Facebook page, which has a comparatively paltry 4,000 likes. Since Neill's post, several other men have copied and pasted the same comment onto the product's page for some reason.