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The McClatchy Company is the latest to join the fray, announcing Thursday that it will begin hosting daily discount offers on its local newspaper websites using Second Street's Deadline Deals platform. McClatchy is the third largest newspaper company in the U.S., publishing more than 30 daily newspapers, including The Miami Herald and The Fort Worth Star-Telegram, and 43 non-dailies.
McClatchy joins several other publishers in the space, including The New York Times, which announced its first offer Thursday: a two-hour, $325 cooking class from Manhattan food market Eataly.