There are too many contests being launched on YouTube these days for anyone to keep track: YouTube Underground, the YouTube-Southwest ad contest, MyCadillacStory and RealHousewives to name a few. CBS also used the site to launch a contest involving the Super Bowl: users could submit 15 minute clips to be included in the channel's Super Bowl coverage.
In fact, we note today that a holding page has appeared for the official YouTube Super Bowl event, which will allow users to vote on the ads after the game. Incidentally, iFilm wrote to tell us they post the Super Bowl ads every year right after they air - they may post the ads before YouTube.
All of which is a roundabout way of saying that McDonalds is now launching an ad contest on YouTube - the "It's Your Break" campaign asks users to submit ads for their new Honey Mustard Snack Wrap - the winner gets his or her clip shown on the YouTube homepage on February 19th. The snack food is offering talented YouTubers a big break, says the McDonalds marketing department, touting a slogan that must have taken at least 5 minutes to think up. ;)
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